Experienced Digital Product Designer elevating customer experiences and driving digital transformations. With over 15 years in the industry, I have honed my UI/UX design and design management skills, allowing me to deliver exceptional results for B2C and B2B clients such as AT&T, Airtel, Deutsche Telekom and BMW Group.

As a father of two magical girls and a strong advocate of design thinking, I bring a human-centric approach to my work. I specialize in reimagining end-to-end digital experiences and delivering scalable, user-friendly SaaS and BSS solutions. My passion for design and expertise in project management and organization make me a valuable asset to any team.

Whether creating beautiful interfaces for mobile apps or optimizing workflow processes, I am dedicated to producing work that meets and exceeds expectations. Let's work together to bring your digital vision to life and drive your business forward.

Work Experience

AGEAS Portugal

2024 — Present | Lisbon, Portugal

  • Dec 2023 - Jun 2024

    • Lead UX design for Medis app, enhancing user experience and web interface.

    • Coordinate design, development, and product teams for unified user experiences.

    • Ensure seamless design integration across platforms, enhancing UX consistency.

    • Drive cross-functional collaboration, streamlining workflows and processes.

    • Facilitate cohesive UX solutions, achieving measurable improvements in user satisfaction.

Critical TechWorks (BMW Group)

2023 — 2024 | Braga, Portugal

  • Dec 2023 - Jun 2024

    • Designs user-centric tools for BMW's online configurators, enhancing customer experience.

    • Collaborates in Scrum teams to integrate user feedback, improving tool usability.

    • Leads UX initiatives, setting new standards in automotive digital solutions.

    • Partners with tech and design teams to refine BMW digital interfaces.

    • Utilizes user research and prototyping to create intuitive, effective solutions.

CSG

2020 — 2023 | Braga, Portugal

  • Jan 2021 - May 2023

    • Directed design ops team, enhancing workflows and efficiency, boosting productivity by 20%

    • Implemented design tools, improving cross-functional collaboration and project timelines by 15%

    • Developed quality assurance processes, ensuring high design standards and measurable results

    • Led recruitment and onboarding, successfully hiring top talent, reducing time-to-hire by 30%

  • Jan 2020 - Dec 2020

    • Led design teams to create omnichannel experiences, enhancing user engagement and satisfaction.

    • Managed and mentored design teams, driving innovation and new solutions for the CSG Software Portfolio.

    • Collaborated with stakeholders to align design initiatives with business goals, boosting ROI.

    • Spearheaded UI/UX projects, improving software usability and aesthetics.

    • Streamlined design processes, reducing project timelines by 20%.

Gen Design Studio / Tekzenit

2013 — 2019 | Braga, Portugal & Dallas, USA

  • Jan 2013 - Dec 2019

    • Developed design strategies for major clients, enhancing user engagement and satisfaction.

    • Mentored design teams, ensuring high-quality outputs and skill development.

    • Led digital solutions aligning with client visions, significantly increasing client satisfaction.

    • Supervised design execution, fostering compelling digital products that achieved market success.

    • Designed user-centered interfaces, improving usability and visual appeal.

Deutsche Telekom (Contractor)

2018 — 2019 | Bonn, Germany

  • Dec 2018 - Jun 2019

    • Led design for 'One Shop' B2C project, enhancing user experience across Europe; increased sales by 15%.

    • Delivered scalable e-commerce solution, boosting Deutsche Telekom's market presence.

    • Analyzed user needs, driving robust and modular e-commerce system design.

    • Orchestrated cohesive design vision for a pan-European platform.

Airtel (Contractor)

2015 — 2017 | Gurgaon, India

  • Jan 2015 - Jun 2017

    • Redesigned Airtel's B2B platform, enhancing user engagement and efficiency, and boosting satisfaction.

    • Established Airtel's first Design System, streamlining processes and improving user experience.

    • Collaborated with account managers to deliver high-quality design solutions, enhancing team productivity.

    • Standardized design protocols, increasing operational efficiency and consistency.

    • Analyzed user data to refine platform usability, achieving measurable improvements in user experience.

    • Created a performance budget, reducing payload and render times by around 80%.

AT&T (Contractor)

2013 — 2015 | Dallas, USA

  • Jan 2013 - Apr 2015

    • Enhanced AT&T's B2B digital interface, driving measurable improvements in user engagement and satisfaction.

    • Integrated intuitive sales tools, elevating customer interaction and shopping experience.

    • Optimized UI elements, streamlining navigation and significantly boosting customer satisfaction.

    • Conducted extensive user testing, refining digital interfaces for optimal performance.

    • Redesigned digital pathways, leading to a notable increase in B2B sales and client retention.